ABOUT
The Story Behind the Studio
WHO WE ARE
Born from a love of flowers and a belief that every love story deserves to bloom
BLOM Bespoke began with Janique Schoeman and a conviction that weddings should feel as personal as the people having them. A decade of floristry. Countless bouquets. And a growing team of women who share the same standard: that every couple who trusts us with their day deserves our very best.
Today, BLOM Bespoke is a Pretoria-based wedding floristry and styling studio working across Gauteng. We’re a team of six — designers, coordinators and assistants — each bringing something different to the table, united by a shared obsession with the details that make a wedding feel extraordinary.
We specialise in bespoke wedding florals, full-scale floral and décor styling, and thoughtful planning and coordination — for couples who care deeply about how their day looks, feels and flows.
WHAT WE BELIEVE
Our Values
01.
EVERY WEDDING SHOULD FEEL LIKE YOU
Trends come and go. Your story doesn’t. We design around your personalities, your palette and your people – not what’s popular on Instagram this season.
02.
THE DETAILS ARE THE POINT
We notice when a candle is slightly off-centre. We adjust a ribbon on your bouquet ten minutes before you walk down the aisle. We are, unapologetically, obsessive – and our couples love us for it.
03.
CALM IS A SERVICE
Wedding planning can feel like a second job. Our job is to make it feel less like that. We bring structure, clarity and a steady hand to every stage of the journey.
04.
RELATIONSHIPS OVER TRANSACTIONS
We take a limited number of weddings each year — intentionally. So that every couple we say yes to receives our full focus, creativity and care.
Our stories are all different, but every one of us deserves to bloom.
— JANIQUE SCHOEMAN, FOUNDER
THE NAME
Why Blom?
Blom is the Afrikaans word for bloom — and it’s exactly what we believe your wedding day should do. Every element, every detail, every carefully chosen flower should feel like something opening into something extraordinary.
It’s also a nod to our roots. To Pretoria. To the belief that your story is different from everyone else’s — and that you deserve a team who treats it that way.
